About a year ago the company I work for decided to jump onto the “Green Bandwagon” with an initiative named, Cox Conserves. At first I laughed and said how can a media company that prints newspapers daily be environmentally conscious? I thought wrong and realized steps had already been taken to reduce the impact, some being the use of recycled paper, soy based inks instead of petroleum, reduced page size, and the real power we posses - informing the public on what they can do to live green.

Now this trend has spread like wildfire and is in every aspect of the media that confronts us daily. There is now a 24/7 TV station dedicated to living green, aptly named Planet Green. Planet Green has become my favorite station to watch and I TiVo a majority of the shows including my favorite, G Word.

…But media itself cannot make this change - it takes us, the consumers, to push this movement forward….

So being the “hippie” my boss likes to refer to me as, I have been on a personal mission to reduce my footprint and live a better life in the process. This is a daily decision from planning trips, eating organic and local food, using plant-based cleaners and detergents, and stopping and thinking to myself, “How will this affect the earth?”

So I challenge you to ask yourself daily - “How will my plans today affect the earth?” If you need some help in the process check out the 365 day pledge at http://www.wecanlivegreen.com 

Post your thoughts in the comments and let me know - What going green means to you…

-bproctor-