Back to the Mac… Brad Style.
Three years ago I remember very vividly reading an article in our local newspaper about two friends that opened a computer repair shop. I remember saying to myself – I wish these guys well. Something stuck out to me about this place and it never left my mind.
Fast forward to a few weeks ago.
I was contacted by one of the guys from this article, Ashton. Ashton was looking for a ACMT (Apple Certified Macintosh Technician) to help manage and get the Apple Authorized repair off the ground. I ignored him to begin with because I am extremely happy working for Round Table Toys.
But he persisted… and for a reason. The reason? There is no such thing as a coincidence. … Continue Reading
QR Codes are worthless
You see that giant funny looking square thing to the right? Yeah that. It is called a QR code and some think using them in marketing material is a good idea. I think they are wrong, and here is why.
First off lets dive into what is a QR Code? A QR Code, or Quick Response Code, is a two-dimensional barcode. They were originally developed by Toyota in 1994 for use in vehicle manufacturing. Specifically to track parts during the production process. Since then they have been used in many other facets including use in advertising.
QR Codes are able to display text, contact info, URLs and much more. Sounds great, right? An easily scannable barcode that will allow people to access more information than what is presented. Creates a perfect action step.
So where is the problem? … Continue Reading
My recent run in with a hair loss guy…
Recently I was confronted by none other than sleazy hair loss prevention salesman himself, Bob (not really his name because I lost his card and forgot what it was). Bob came up to me to sell me on his product.
Before telling the rest of this story let me explain my hair “situation” first. I am loosing my hair. There I said it. I blame my early hair loss on the newspaper industry, as I had long flowing shoulder length hair until the crazy, intense, and in your face world of news industry hit me. Now on to the good part…
Bob came up to me and the conversation went a little like this…
Experience by Design
I recently watched Steve Jobs interview from the 2010 All Things D Conference put on by the Wall Street Journal. In this video several key things stuck out to me concerning the way Apple produces products.
Steve said in response to Walt Mossberg
We try to create the best products we possibly can.
While we can get into the whole business aspect of this statement lets look at it slightly different… … Continue Reading
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