Steve said in response to Walt Mossberg

We try to create the best products we possibly can.

While we can get into the whole business aspect of this statement lets look at it slightly different…

When you buy a product of any kind you are purchasing an experience. You expect to experience something from using or consuming that product. If is food you expect to enjoy it along with your empty stomach being filled. When you buy a tech product that same logic applies.

Most tech products have two major pieces to the equation, hardware and software. In the PC/Windows world you have hardware manufacturers and then Microsoft. When you buy a PC with Windows installed neither Microsoft nor the hardware manufacturer have full control over your experience with that product. Which in turn does not allow either to ensure your experience will be superb.

For instance if you have an operating system issue then the hardware manufacturer points the finger at Microsoft and vice versa. To a non tech savy consumer this is both confusing and frustrating because they see that computer as one product regardless of whose fault it is. They just want it to work but instead they are stuck in a “it is not our fault it is a software problem” battle.

Now back to Steve’s response…

If you are not aware Mac OS X can only run on Apple branded hardware. So when you buy a Mac you are buying a full package, the hardware and software as one. Many people say this is because Apple wants complete control of their hardware and software – and I agree…

But why does Apple want complete control?

I think the answer is simple – if you control all aspects of a system you can ultimately control the customer’s experience.

By doing this they are able to ensure that they create the best products possible and offer the consumer the best experience possible.

Apple designs the experience they envision.

Watch the video to see if you notice it… starts around 1:15

Yes… There is a cursor which would in turn means there has to be something that controls that cursor. Mouse? trackball?

According to Google TV’s developer documents -

“users will often navigate using a directional pad”

and furthermore…

Like remote controls, these limit the navigation model to up, down, left, right, and enter.

Using a directional pad to navigate the web is like using an etch-a-sketch. Up, left, up, right, twist, turn.

Apparently, Adobe saw fit to change out they made the Flash Player installer. It is now a .app. No problem I thought, because you can dig in the .app and find the Adobe Flash Player.pkg installer file. 

So basically Adobe took the standard OS X .pkg installer and placed it inside a .app. But in the process they broke something else.

I put the Adobe Flash Player.pkg into InstaDMG and ran it. Guess what? It doesn’t work! Adobe did something differently with this .pkg, even thought it has ALWAYS worked in the past for me.

And it is summed up perfectly in one word…

Craptacular.

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